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How to Build a Culture Your Clients Love
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Within the walls of any successful fitness gym, it's the culture that sets the stage for success. As an owner, it's your responsibility to put the right people in place who carry out the values, mindset, behaviors, and beliefs that inspire clients to keep coming back. The bottom line is that culture will make or break your organization and be your greatest competitive advantage if done right.
In today's Fitness Franchise Podcast, Bryce Henson speaks with CJ Wehrkamp, a Fit Body Boot Camp franchise owner and CAP Coach (Coaching & Profitability), who helps dozens of franchise owners scale their business.
CJ gives us his insight into building a winning team that shares your vision, the importance of leading yourself before others, employees versus team members, how to follow up with leads, working with family, and so much more.
"When you're in the moment, you don't really see the learning lessons you could take from a situation. But what I learned is how you lead yourself, and your team is everything." -CJ Wehrkamp
Here's what you don't want to miss:
2:40 What it takes to build self-confidence and going with your gut 7:12 Lessons learned and how to set your team up for success 8:26 How to differentiate an employee from a team member 10:25 Starting a new location and facing the many unknowns 13:25 Being in the trenches and getting your business off the ground 15:05 The importance of leading yourself before leading others 18:15 Working on the business versus working in the business 20:29 Build a team that genuinely loves showing up every single day 24:30 Being above average and why you should be client-centric 27:00 How to build a team culture that clients love to experience 30:20 The perfect follow up system and increasing client retention 34:10 Re-engaging leads and levering new programs to add value 37:08 Evolving your marketing strategy and reaching more leads 43:10 Working with family and setting the right expectations 48:15 How to deliver an epic amount of energy for your clients 53:00 Making decisions and course-correcting along the way 57:07 The importance of vision and the support of your team Bryce Henson's Website:
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