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The Future of Google Marketing with Kasim Aslam

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Manage episode 328009460 series 3306242
Content provided by Adam Lyons. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Lyons or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Did you know that Google is not just a search engine, but also a mechanism to predict intent? So if you are selling a product or service, make sure you understand how to use Google to your advantage. I have just the person we can ask about the current Google ad trends.

Joining me today is my best friend and the brother I didn't know I had. Let’s welcome Kasim Aslam, founder, and CEO of Solutions 8 - The #1 Google Ads Agency. Kasim is also the newest member of the Forbes Agency Council. Yes, this guy is an absolute legend in marketing and I’m sure we’re going to learn a lot in today’s episode of Smart Business Do This!

“It's all the information that you're not exposed to that's the most valuable to you.”

- Kasim Aslam

In This Episode:

- Discover Kasim’s expertise in business and marketing

- Kasim talks about managing client expectations and how he tackles the fiduciary responsibility that comes with his role as Google Ads Specialist

- How did Kasim develop his expertise and his ability to solve problems?

- A lot of entrepreneurs say you have to niche down, but how do you really find your zone of excellence?

- Here’s the interesting story on Kasim’s “I Wish” email

- How to find your next 30 Million dollar idea with info-sponging

- Google Analytics, Performance Max, and the myriad of things that enable Google to know what you're about to do even before you do it and how to turn Google into your best marketing tool

- What's the secret to Google ads and how much ad spend should you allocate to vs. the result you want to see?

And much more…

Connect with Kasim Aslam:

- Website - https://sol8.com/

- YouTube - https://www.youtube.com/user/solutionseight

Connect with Adam Lyons:

- Website

- LinkedIn

- Facebook

- Instagram

- YouTube

  continue reading

109 episodes

Artwork
iconShare
 
Manage episode 328009460 series 3306242
Content provided by Adam Lyons. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Lyons or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Did you know that Google is not just a search engine, but also a mechanism to predict intent? So if you are selling a product or service, make sure you understand how to use Google to your advantage. I have just the person we can ask about the current Google ad trends.

Joining me today is my best friend and the brother I didn't know I had. Let’s welcome Kasim Aslam, founder, and CEO of Solutions 8 - The #1 Google Ads Agency. Kasim is also the newest member of the Forbes Agency Council. Yes, this guy is an absolute legend in marketing and I’m sure we’re going to learn a lot in today’s episode of Smart Business Do This!

“It's all the information that you're not exposed to that's the most valuable to you.”

- Kasim Aslam

In This Episode:

- Discover Kasim’s expertise in business and marketing

- Kasim talks about managing client expectations and how he tackles the fiduciary responsibility that comes with his role as Google Ads Specialist

- How did Kasim develop his expertise and his ability to solve problems?

- A lot of entrepreneurs say you have to niche down, but how do you really find your zone of excellence?

- Here’s the interesting story on Kasim’s “I Wish” email

- How to find your next 30 Million dollar idea with info-sponging

- Google Analytics, Performance Max, and the myriad of things that enable Google to know what you're about to do even before you do it and how to turn Google into your best marketing tool

- What's the secret to Google ads and how much ad spend should you allocate to vs. the result you want to see?

And much more…

Connect with Kasim Aslam:

- Website - https://sol8.com/

- YouTube - https://www.youtube.com/user/solutionseight

Connect with Adam Lyons:

- Website

- LinkedIn

- Facebook

- Instagram

- YouTube

  continue reading

109 episodes

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