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[SGC-20] Finally, An Easy Pinterest Strategy For Coaches and Content Creators-with Mackenzie Armstrong
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There are more than 400 million people around the world on Pinterest--people who are coming to Pinterest for inspiration. You can be one of those people that inspire somebody with your content.
And you don't have to worry that you're going to have to carve out a ton of time every day to tap into the traction of Pinterest. You could literally spend as little as an hour a week scheduling your Pinterest pins, and people will still be seeing your content months from now.
Finally, an easy and simple Pinterest strategy that makes sense for coaches and content creators! Mackenzie Armstrong held nothing back in this interview as we dove into all things Pinterest.
Don’t Miss Inside This Episode:
- The 3 different types of pins, how often to pin them, and which ones will lead a potential client back to your website.
- The longevity of pins on Pinterest vs other social media platforms--(hint--this blew me away)
- Which type of Instagram posts can be repurposed easily into a pin--make it once and use it on both platforms.
- Gold, silver, and bronze pins--what's the difference?
- Rich pins and how to get verified for rich pins.
- How much of your content vs other people’s content should you focus on pinning to your boards?
- Keywords and where to put them
Links and products mentioned in today's episode:
Get your Pinterest audit checklist from Mackenzie.
About Mackenzie Armstrong
Mackenzie Armstrong is a former educator turned Pinterest strategist. In the words of Johnny from Dirty Dancing, “Nobody puts Baby in a corner,” instead of being the best-kept secret with hidden content in the corners of your website and social, Mackenzie teaches coaches and entrepreneurs with blogs and podcasts to fill their audience with ideal clients using Pinterest.
Mackenzie believes that Pinterest is an underutilized strategy for most businesses--especially coaches and podcasters.
You can feel relieved and confident using content you’ve already got (and everything you create in the future) to reach the right people without spending all your time posting.
Mackenzie's Website
Connect With Mackenzie on Social
Connect with Mackenzie on Linked In
Check out Mackenzie on Facebook
Follow Mackenzie on Instagram
About Your Host
Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.
After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.
Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.
Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.
Check out these social media sites:
She's Got Content Facebook group:
Get your FREE Never Run Out of Content Ideas Tool Kit/Workbook
Thanks for listening!
Thanks so much for listening to this podcast. It means the world to me to have you here on this journey! If you got value from this episode, please share it on social media, and recommend it to your business besties.
Please leave feedback or questions about this episode in the comment section below.
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