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10: Embracing Levity and the Human Side of Marketing - with Sharon Harris, CMO, Digital Commerce at Ascential
Manage episode 358017001 series 3423051
Content provided by Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing., Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies, and International Outsourcing. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
** For the month of March, in honor of Women's History Month and International Women's Day, Women in B2B Marketing will publish a new episode every Wednesday (instead of the usual biweekly cadence) - enjoy! And remember to rate, review, and share! **
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Listen to seasoned 20+ year marketing leader, frequent industry speaker, mentor, board member, and DEI advocate Sharon Harris, CMO, Digital Commerce at Ascential. From work-life balance to creating better connections via your marketing channels, Sharon turns our focus to the humans behind B2B Marketing - and our customers, prospects.
This enlightening episode is very timely with the current state of B2B, SaaS, and the overall economy. I hope it inspires you to take control of what you can and accept what you cannot.
Sharon shares inspiring takes on:
- Her career path from investment banking to marketing leadership
- The importance of storytelling in all depths of Marketing
- Why she doesn't believe in work-life balance
- Showing up authentically and fully in all aspects of your life
- Creating a culture of collaboration
- Her keys to a successful, productive, and balanced day
- Creating content that is both informative and entertaining
- Why we all need more levity in our lives right now
- Finding opportunity through adversity - it's never the end, only a new beginning
- Focusing on your accomplishments, not your setbacks
Key Links:
Guest: Sharon Harris - https://www.linkedin.com/in/sharon-harris/
Host: Jane Serra - https://www.linkedin.com/in/janeserra/
Sharon's Recommendations:
Mastering Metail - https://podcasts.apple.com/us/podcast/mastering-metail/id1633426767
3 Years Ahead - https://podcasts.apple.com/us/podcast/3-years-ahead/id1646610100
A Dose of Black Joy and Caffeine - https://podcasts.apple.com/us/podcast/a-dose-of-black-joy-and-caffeine/id1626574207
Lighter by Yung Pueblo - https://www.amazon.com/Lighter-Connect-Present-Expand-Future/dp/0593233174
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