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Ep. 16: Increase Brand Loyalty Through Storytelling & Podcast Marketing with Sara Lohse
Manage episode 390510534 series 3521532
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How to increase Brand Loyalty through effective Storytelling and Podcast Marketing.
Welcome to Podcast Marketing Secrets! I'm your host, Al Morentin, and today we're diving deep into storytelling and podcasting with podcast expert Sara Lohse... founder of Favorite Daughter Media.
Sara left the finance sector to champion storytelling as a potent tool for mission-driven brands to connect authentically with audiences and amplify their social impact.
In this conversation, you'll discover why every story holds value and how strategic podcasting can bring organic traffic, enhance SEO, and turn listeners into loyal brand advocates—all at a surprisingly low cost. Sara's very own podcast, Branded, gives us a glimpse into the creative branding tactics and personal brand building she swears by.
We’ll uncover the little-known benefits of internal podcasts for company culture, the finesse of using storytelling over hard selling, and Sara’s unique approach to keeping audiences engaged across different media formats.
She'll also share her expertise in repurposing content, coaching for effective podcast guesting, and the importance of nurturing professional relationships through genuine conversations.
Filled with practical tips, Sara's dedication shines through as she offers free resources, including ebooks on lead generation and the synthesis of podcasting with business growth—detailing the journey of how Favorite Daughter Media came to be and its special place in the finance industry.
So, get ready to take notes as Sara Lohse unravels the marketing secrets that could set your business apart as a category of one making you the obvious choice to do business with.
Check out the episode for full details.
#podcastmarketing #brandloyalty #storytelling
Connect with Sara:
Website: https://favoritedaughtermedia.com/
LinkedIn: https://www.linkedin.com/company/favoritedaughtermedia/
Facebook: https://www.facebook.com/favoritedaughtermedia
Instagram: favoritedaughtermedia
Twitter: _saralohse
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Podcast Production and Management
Video Podcast Pros: https://vppros.com
📅 Schedule a Strategy Call with Me:
https://calendly.com/vppros/strategy-call
Let's Get Social:
Facebook: https://www.facebook.com/thepodcastmarketer
LinkedIn: https://www.linkedin.com/in/myfitlife/
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