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Ep. 19: Leveraging Short Helpful Books for Business Growth and Brand Authority, with Mike Capuzzi
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Shooks: The Power of Short, Impactful Books for Business Growth and Brand Authority!
In this episode, we explore Shooks with Mike Capuzzi, a seasoned publisher, author, and book publishing coach. Shooks are short, impactful books tailored for business owners, entrepreneurs, and corporate leaders. Mike introduces the audience to the idea of creating books that can be read in 60 to 90 minutes, serving as powerful sales tools while providing valuable insights for readers.
Key Points:
Shooks vs. Traditional Books: The discussion delves into the advantages of Shooks over traditional books, highlighting their brevity and their ability to cater to shorter attention spans, making them effective tools for busy professionals.
Direct Response Marketing: The conversation emphasizes the importance of direct response marketing and the integration of compelling calls to action within Shooks, encouraging reader engagement and response.
Efficiency and Impact: Mike emphasizes the efficiency of creating short books and their potential impact on businesses big and small. He focuses on the value of completing books within a specific timeline and breaking down topics into shorter books, demonstrating their synergy with other mediums such as podcasting.
Long-term Marketing Assets: The conversation explores the concept of leveraging books as long-term marketing assets, shedding light on how authors can promote their work through public appearances, leading to significant business growth.
Historical Marketing Strategies: The episode addresses the historical use of free books as a marketing strategy, emphasizing its adaptability and longevity, and encourages authors to write and share their work.
Join us as we delve into the world of Shooks and discover how these short, impactful books can serve as potent tools for business growth and reader engagement.
#podcastmarketing #businessgrowth #brandauthority
๐ About Mike Capuzzi:
Mike Capuzzi has been delivering exceptional marketing results for clients since 1998. As the founder of Bite-Sized Books and the author of "The 100-Page Book" and "The Magic of Short Books," Mike brings a wealth of knowledge and experience to the table. His innovative approach to book publishing emphasizes brevity, focus, and reader engagement.
Mike's FREE Gift (Shook Magic Kit):
https://mikecapuzzi.com/magic/
๐ SEO Keywords:
- Business Growth
- Brand Authority
- Short Books
- Publishing Success
โจ Connect with Mike Capuzzi:
Website: https://BiteSizedBooks.com
LinkedIn: http://www.linkedin.com/in/mikecapuzzihelps
Facebook: https://www.facebook.com/michaelmcapuzzi
Don't forget to subscribe to Podcast Marketing Secrets for more episodes that help you grow your brand and become a key person of influence in your industry.
CHAPTERS:
0:00 - Introduction to Shooks
1:08 - Defining Shooks: Short, Impactful Books
2:45 - Reading Time: Shook Completion
5:20 - Shook Strategies: Calls to Action
6:11 - Advantages of Shooks over Traditional Books
7:42 - Motivations Behind Writing Shooks
9:44 - Monetizing Shooks: Revenue Generation
11:26 - Unique Elements: Shook Special Sauce
14:02 - Collaboration Experience with Mike Capuzzi
17:10 - Target Audience: Mike's Ideal Clients
18:33 - Timelines: Crafting a Shook with Mike
21:52 - Author Support: Mike's Coaching Services
25:46 - Marketing Shooks with Free Plus Shipping Offers
27:37 - Promotion Tactics for Your Shook
30:22 - Key Takeaway: Essential Shook Insight
32:00 - Exclusive Offers: Mikeโs Complimentary Gifts
32:54 - Final Thoughts: Outro
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