The Unexpected Strategy That Made ‘The One Thing’ a Bestseller with Jay Papasan

7-Figure Leap with Dustin Riechmann

Jay Papasan, the bestselling author and publishing expert, gives us the inside scoop about what really makes books, brands, and businesses successful. He's the co-author of The One Thing, and he shares how being a guest on podcasts lowkey became his secret weapon—helping his book sell millions while other authors' sales flopped. He explains how he landed over 600 podcast interviews, the snowball effect it had on his business, and why word-of-mouth always wins. If you've ever wondered how to stay relevant for a decade in a crowded market, Jay's strategy will change the way you think about growing your audience and building authority.

Chapters:

• 00:00:00 - The Industry Is Broken—Here’s How To Fix It
• 00:00:54 - Meet Jay Papasan: The Accidental Publishing Powerhouse
• 00:02:06 - From Bookstore Clerk to Bestselling Author—Jay’s Wild Ride
• 00:05:40 - The Invisible Force Behind Million-Copy Books
• 00:09:52 - The Best Kept Secret for Selling Books (That No One Uses)
• 00:15:11 - How Podcasting Outperformed Every Marketing Strategy
• 00:27:19 - The "Unplanned" Opportunities That Changed Everything
• 00:27:36 - Why Consistency Wins (Even When You Don’t See Results)
• 00:28:53 - The Science of Word-of-Mouth and Why It Can’t Be Bought
• 00:30:08 - Where Do Your Customers Actually Come From? The Data Says…
• 00:31:05 - The Podcast Guesting Hack That Multiplied Jay’s Book Sales
• 00:33:11 - Why Relaunching The One Thing Podcast Was a No-Brainer
• 00:36:02 - Podcast Formats That Keep Listeners Hooked (And What Doesn’t)
• 00:40:11 - Should You Do Solo Episodes? Here’s What the Data Says
• 00:47:44 - The Future of The One Thing—What’s Next for Jay

Links and Resources:

• Jay Papasan
• Jay on LinkedIn
• TheTwentyPercenter
• Jay’s LinkTree
• Jay’s Books
• Dustin on LinkedIn
• 7 Figure Leap

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