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Marketing Solutions for Private Practice Slowdowns
Manage episode 434282859 series 3554837
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What can you do if you're experiencing a slowdown in client enquiries and bookings? First, check your statistics to make sure what's actually happening. Next, see what you can do to improve your existing marketing. If you're fully utilising your current advertising spend, what other approaches can you take to promote your private practice? This practical episode helps you to identify ideas of how you can reach more potential clients.
In today's episode:
- Comparing your client numbers over time can help you recognise seasonal fluctuations and alleviate doubts about your practice's success.
- Use the summer slowdown to focus on marketing efforts and attract new clients.
- High-touch marketing, such as word-of-mouth referrals, can be effective in reaching potential clients.
- Overcoming self-doubt and fear of rejection is crucial in taking action to address gaps in your schedule.
- Take practical steps, such as utilising marketing strategies and seeking support from peers, to grow your private practice.
Chapters
00:00 Navigating Seasonal Fluctuations in Private Practice
04:01 Strategies for Addressing Gaps in Your Schedule
09:21 The Power of High-Touch Marketing
13:13 Overcoming Self-Doubt and Fear of Rejection
16:08 Practical Steps for Growing Your Private Practice
Keywords
private practice, slowdown, client numbers, seasonal fluctuations, marketing, client gaps in schedule, high-touch marketing, word-of-mouth referrals, summer slump, growing private practice
Setting up in private practice? Download my free checklist HERE
Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE
You can also find me here:
The Good Enough Counsellors Facebook Group
Josephine Hughes on Facebook
Josephine Hughes on YouTube
My website: josephinehughes.com
The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.
Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.
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