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534: Should You Sponsor That?
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How do you decide what to sponsor? In this episode, we break down five key factors to consider when evaluating sponsorship opportunities, including alignment with your values, mission, and budget. We stress the importance of calculating both tangible and intangible returns, such as new clients, brand recognition, and networking opportunities. By tracking leads and setting realistic expectations for ROI, businesses can better gauge the benefits of sponsoring events or initiatives. Ultimately, we want to encourage you to balance financial goals with personal interests when making sponsorship decisions.
Main topics:
Evaluating sponsorship value alignment
Budgeting for sponsorship opportunities
Calculating sponsorship ROI metrics
Assessing potential client connections
Considering intangible sponsorship benefits
Main takeaway: Sponsorship is not just about direct financial returns but also about intangible benefits like increased brand recognition and new networking opportunities.
Links:
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Full show notes and transcript
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