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Brand Value Comes From Growing Right, Not Fast With Steve Kraus, Founder and Partner at Press Coffee Roasters
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Steve Kraus is Founder and Partner at Press Coffee, which he and his wife, Tram Mai, launched in 2008. Their passion and commitment for great coffee built a loyal customer base, and Press Coffee’s care and preparation set it apart from the competition. Steve’s wife is a local news anchor in Phoenix, and they are parents to twins Zak and Zoey.
What you’ll learn in this episode:Many business owners in the restaurant industry aspire to expand beyond one location. However, there are many elements to assess and prioritize before making that move. What components can be easily overlooked, and what key factors should you consider?
Before making your move, bear in mind that adding additional locations increases stress, critical decision-making, and requires a keen sense of structure. As a multiple-location restaurant owner, Steve Kraus of Press Coffee explains how organic growth is mainly about dealing with situations that immediately arise. However, expanding into an additional location requires a solid foundation from which to build. Depending on the area you decide for a new location, you must familiarize yourself with that region's rules and regulations. You also have to consider how you'll handle payroll, the development and execution of employee onboarding processes, not to mention company culture, hospitality, and service. Many leaders find that the workforce is the most challenging part of the puzzle, including ensuring they're happy and have a safe and exciting work environment.
On this episode of From Persona to Personal, Roger Hurni is joined by Steve Kraus, Founder and Partner at Press Coffee, for a conversation about effective growth versus rapid growth. Steve talks about the challenges of continuous growth and why labor is the hardest aspect to manage. They discuss the most effective ways Press Coffee can use its mobile app and how AI can help extend the customer experience beyond the store.
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