))
#59 - How to Craft Compelling Student Testimonials and Content to Increase Enrollment Yield, w/ John Azoni + Shiro Hatori
Manage episode 411731018 series 3560012
Content provided by John Azoni. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Azoni or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this episode, John Azoni was a guest on the Higher Ed Demand Gen podcast with Shiro Hatori. We talked about telling compelling student testimonials.
Key Takeaways:
- Higher ed provides ample opportunity for meaningful, transformational stories that don't exist in the same way in other contexts
- Strong student testimonials have an arc - an "old normal," a turning point, and a "new normal"
- Getting specific in student stories, especially around the turning point, allows prospects to relate on an emotional level
- Authentically communicating student mental health struggles and support services can be powerful storytelling
- Students crave specific content around day-to-day experience, dorm life, food, "day in the life" videos
- Consider leveraging student-generated content for relatability, not just official marketing videos
- Video length is less important than providing value and "resolving something in the viewer's brain"
- Hook the audience by conveying what they'll learn or how they'll relate vs. just introducing the subject
- Repurposing video content into shorter clips, stills, ads etc. can fuel years of content vs. one-off approach
Your audience sees your content far less than you think - don't be afraid to repurpose frequently
LINKS:
Check out the Higher Ed Demand Gen podcast: https://concept3d.com/higher-ed-demand-gen-podcast/
Check out Concept3D: https://concept3d.com
70 episodes
Share
