Producing the "Buzziest Event" in Sports w/ Michael Fiur

Served with Andy Roddick

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Andy Roddick talks with Michael Fiur, legendary producer for the US Open, to walk through his experience in shaping the US Open into the incredible event that it is today. Fiur has worked with a laundry list of iconic artists from Rhianna, Whitney Houston, Michael Jackson, Justin Bieber, Brittany Spears, and so many more! Stay tuned through the episode to hear stories about the Arthur Ashe Stadium before it had screens, production nightmares, and turning down Taylor Swift!
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Chapters

1. Evolution of US Open Entertainment (00:00:00)

2. US Open Chaos Behind the Scenes (00:10:51)

3. Celebrity Engagement at Kids' Day (00:20:58)

4. Evolution of US Open Entertainment (00:27:03)

5. Serena Tribute Ceremony Planning and Execution (00:38:48)

6. Tennis World Cultural Diversity and Collaboration (00:53:34)

7. Tennis Insider Shares US Open Stories (00:58:29)