Dissecting the Business Model of Google (Alphabet)

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In this episode, Nicole and Jon cover a bunch of topics surrounding Google/Alphabet including:Nicole and Jon believe that Alphabet is well positioned to continue as a dominant force in tech and society at large. No major indicators show competitors have the ability to execute on small parts of Alphabet's business undertakings such as Google Maps. With search advertising and Google becoming even more of a part of people's lives, it's important to question what will Alphabet do next? What more can they do to continue to innovate and push the limits? The decisions they make over the coming years will create ripples that affect nearly every business that exists today.
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