Voice Search: Separating the Signal from the Noise for Marketers


Manage episode 209902384 series 2296223
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
There has been a lot written about voice search but one of the most well thought out points-of-view we have read is Ian Lurie's article, "Beware: Voice Search Isn't That Exciting."
We highly recommend reading Lurie's work before listening to this episode where we touch on his thoughts and more:
  • "genuine" vs "non-genuine" voice searches
  • voice search vs voice command
  • what makes a good candidate for a voice search?
  • what is not a good candidate for a voice search?
  • voice search's future in your day-to-day life
  • what future version of voice search could disrupt traditional searching?
The best we advice we have for marketers is think hard before you implement a 'voice search first' strategy. There are still a lot of queries where a screen is a better place to sort through results then listening to an answer.
Reach out to us with any ideas, questions or feedback on the podcast!
?? Nicole@shape.io
?? Jon@shape.io

29 episodes available. A new episode about every 8 days averaging 28 mins duration .