#S2E02 Shelf Impactors™ Interview with Matt Davies


Manage episode 231046217 series 1345573
By Shelf Impactors™ and Blue Nectar Design. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
#S02E02 Shelf Impactors™ Interview with Matt Davies In this, the second episode of season 2, I talk with Matt Davies, an incredibly engaging and knowledgable design thinker. Not only is Matt a superb brand strategist, he is also a writer (author of the book Storyategy), he’s a design consultant, public speaker, motivator and all round great guy. I had heard of Matt and his former company Nottingham based Attitude Design some years ago. But more recently Matt has begun to carve himself a bright pathway in the world of brand thinking and more specifically story-based strategic branding. In a slightly longer podcast recording than normal, Matt and I cover all manner of things around brand strategy and brand thinking - exploring the challenges brands face in todays fast paced world of consumers and their ever changing requirements from brands. We touch upon many brand related topics in the podcast but a few of the key aspects of the conversation are pinned around, • The Commoditising of Design • Story Based Strategic Branding • Where does strategy fit into design • Challenges facing brands today • Influencer Marketing • Marty Neumeir (Author of the 'Brand Gap') • Neuro Marketing • Blue Ocean Thinking • 'Storyategy' (Matts book - available on Amazon) Matthew Davies: Website - www.mrmattdavies.me Twitter - @mrmattdavies LinkedIn - Matt Davies Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar Instagram - @bluenectardesign LinkedIn - Mark Grey

45 episodes