How a Half-Baked Idea Spawned Sprinkles Cupcakes with Candace Nelson


Manage episode 221069550 series 1550966
By Linda Grasso and The Golden State Company. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today’s show we meet food entrepreneur Candace Nelson.In 2005, Candace founded the world’s first cupcakes only bakery— Sprinkles —which now has 24 locations nationwide. Sprinkles are the Tesla of cupcakes: artfully decorated and made with premium ingredients.

With celebrity fans like Oprah and Blake Lively, Candace quickly became known as the Cupcake Queen—and she’s gained even more exposure on TV. Candace is an Executive Producer and Judge on the new Netflix baking show Sugar Rush. She’s also appeared on the Food Network’s Cupcake Wars.

Candace shares the story of how her love of baking inspired her to get out of investment banking and go to school to become a pastry chef and how her hunch that people would treat themselves to a high-end cupcake and— in fact drive to a bakery that only serves cupcakes to get it—paid off big time. Plus, the two lucky breaks that made Sprinkles a worldwide brand and why she focused these days on Pizzana restaurant which she co-owns with actor Chris O’Donnell.

113 episodes