Katie Klencheski Draws The Line, Building a Company That Aligns With Her Principles

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Manage episode 236821454 series 1550966
By Linda Grasso and The Golden State Company. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Marketing/branding executive Katie Klencheski shares with Linda how she re-focused her company, the Brooklyn-based Smakk Studios, to concentrate on clients with brands that aligned with her core values of helping people and the planet. The impetus was an upsetting meeting during which a potential client was disrespectful to his employees during which Katie walked out. For her, it was the straw that broke the camel's back. The 37-year-old turned on a dime, redirecting Smakk's mission, even though it initially meant losing money. She also shares about some of the more progressive brands on her client roster—specifically those aimed at women. They include CBD oil for menstrual cramps, a non-toxic bra (Vibrant Body) and an herbal feminine hygiene care line (Honey Pot).

113 episodes