The Business of Celebrations: How Retail Enabled this Party Boutique to Thrive


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While shopping for her daughter’s birthday, Rachel Huntington noticed the limited amount of designs for party supplies. Seeking out non-commercial and more creative partyware, Rachel started Bonjour Fete, a boutique for party goods, tableware, decor and all things event design. In this episode of Shopify Masters, Rachel shares her journey of launching online, operating two physical stores, and building relationships with return customers.

For more on Bonjour Fete and show notes:

Tune in to learn

  • How to use social media to contact vendors instead of spending lots of money to go to trade shows
  • The most important metrics to pay attention to when running a physical retail store
  • How to create an Instagram feed that drives traffic to your product page

261 episodes