Showbiz Sandbox 549: Second Guessing Disney’s “Black Widow” Distribution Strategy

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By J. Sperling Reich & Michael Giltz, J. Sperling Reich, and Michael Giltz. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In its second weekend the latest Marvel movie “Black Widow” dropped over 67% at the box office; the largest decline for any film in the Marvel Cinematic Universe. Could it be that the movie’s availability via premium video on demand cannibalized its theatrical returns? The ongoing pandemic makes it difficult to draw any conclusions, though […]

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