Ep 111: How The Shade Room Founder Angelica Nwandu Launched A Media Company on Instagram


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Today in the guest chair is Angelica Nwandu. Angelica is the founder of The Shade Room, a media company that covers celebrity news and celebrates black culture. With over 14 million followers on Instagram alone, The Shade Room has become the it-destination for breaking national stories. Angelica herself was named as one of the Forbes "30 under 30" in 2016 and has created an empire that inspired Refinery 29 to dub her "the Oprah of our generation.”

Angelica, as you’ll hear on the episode, is someone who is so fascinating to me, because she didn’t have a blueprint. But her confidence is contagious. She may not have known for sure that what she would create would work, but something inside of her made her believe it would work. That’s the kind of confidence we all need to have.

On today’s episode, we’ll get into:

  • How Angelica got her start
  • How her foster care upbringing influenced her life’s path
  • And how she revolutionized celebrity news starting with a laptop, wifi, and an Instagram account

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