153: From Selling Headbands Out Of Her Trunk To Growing A Six-Figure eCommerce Brand (w/Tomara Watkins of Loza Tam)


Manage episode 236883053 series 1048136
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Today we are back with another Side Hustle Spotlight, featuring a woman who is still very much in the side hustle grind or recently left their job to go full time.

Today’s spotlight is Tomara Watkins, the Founder of Loza Tam, an eCommerce brand of satin-lined headwraps that are handcrafted in Ghana by women entrepreneurs.

Tomara (AKA “Tam”) is an eCommerce entrepreneur who has over 10 years of digital marketing experience growth hacking CPG and beauty brands like Bevel, FORM, and Heat Free Hair.

She’s traveled to 10 countries on the continent of Africa so far and as you’ll hear in this episode, it was when Tomara went to Howard University that she fell in love with all things Africa. After traveling to Ghana, the bold prints and colors spoke to her, and she came up with the idea of African print, satin-lined headbands, and head wrap turbans.

Determined to build a business with women, like the women in her family, she ensures that all of Loza Tam’s products are crafted by women entrepreneurs, so they can support their families and continue to plant the same seeds that were planted in her as a young adult.

Tomara has grown Loza Tam to be a six-figure eCommerce brand and she is passionate about supporting and teaching other women how to generate revenue online.

Listen on Apple Podcasts, Soundcloud, Stitcher

This episode is brought to you by:

Color Noir

You have never seen a coloring book app like this—it celebrates black girl magic in all of its glory. To get it, open up your iOS app store app, search for “Color Noir” and enjoy! And make sure you hit SUBSCRIBE in the app so you can get all the amazing images and bonuses.


Skillshare is offering Side Hustle Pro listeners 2 months of unlimited Skillshare classes for FREE. To sign up, go to Skillshare.com/sidehustlepro

Links mentioned in this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Social Media Info

Loza Tam - @lozatam

Side Hustle Pro – @sidehustlepro


166 episodes available. A new episode about every 6 days averaging 53 mins duration .