223: This Lingerie Brand Founded By A Side Hustler Is Redefining Beauty (Vera Moore of Love, Vera)

Side Hustle Pro

Vera Moore always had an interest in creating something of her own.

Like many of us, she didn’t know what that would look like, but she knew that she wanted to take ownership of her future.

After dabbling in other hustles, from a swimwear line to a tax business, Vera was drawn to creating her own lingerie line.

She saw the lack of representation of Black women and women of all sizes from the brands on the market, and knew there was a great opportunity for something better.

So she created her own inclusive lingerie line: Love, Vera. All while side hustling.

In this episode, I really love what Vera had to share about:

• Her experience taking a sourcing trip to look for products
• Creating the brand identity for Love, Vera
• Storing inventory in her parents basement and fulfilling orders herself until 1AM in the morning!
• Transitioning to custom creating private label designs for Love, Vera

And so much more!

Listen on Apple Podcasts, Spotify, and more: sidehustlepro.co/lovevera

Links mentioned in this episode:

• Canton Fair
• Shopify
• Love Vera
• Blitz Scaling book by Reid Hoffman*

Affiliate Disclosure: I may be an affiliate for books or products that I recommend. If you purchase those items through my links, I may earn a commission. You will not pay more when buying a product through my link. I only recommend books and products that I use and am genuinely interested in.

This episode is brought to you by:

Comcast RISE

To apply today for marketing, media and tech makeovers at no cost, to help you and your business RISE visit: https://www.sidehustlepro.co/comcastrise

Dutch Label Shop

Side Hustle Pro listeners can get a special discount on every label product that Dutch Label Shop sells! Head over to dutchlabelshop.com and enter the promo code HUSTLEPRO at checkout to take 15% off your order.

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Guest Social Media Info

Love, Vera - @shoplovevera

Side Hustle Pro – @sidehustlepro

#SideHustlePro

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