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Relaunching Websites: SEO Strategies for a Smooth Transition
Manage episode 365544861 series 3419630
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Are you ready to level up your website relaunch game? We've got you covered with advice on search engine optimization, content migration, and promoting your strongest content while ditching the old, low-performing stuff.
We also tackle the nitty-gritty of optimizing URL structures and redirects for a seamless transition. You'll learn how a short URL base can work wonders and why preparing for potential future restructures is essential.
Finally, we share SEO housekeeping tips, explore the significance of having a well structured sitemap and discuss tracking 404 requests, core web vitals, and accessibility issues.
Highlights
00:00 Intro
00:36 Overview
01:13 Strategy #1: Content Migration
08:05 Strategy #2: Slugs
19:06 Strategy #3: Redirects
25:41 Strategy #4: Google Search Console
Links
Franz Enzenhofer's SEO book: https://www.fullstackoptimization.com/a/understanding-seo
Google Search Console: https://search.google.com/search-console
Redirection plugin: https://wordpress.org/plugins/redirection/
Yoast plugin: https://wordpress.org/plugins/wordpress-seo/
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Siegfried, deploy! (YouTube Channel)
Chapters
1. Intro (00:00:00)
2. Overview (00:00:36)
3. Strategy #1: Content Migration (00:01:13)
4. Strategy #2: Slugs (00:08:05)
5. Strategy #3: Redirects (00:19:06)
6. Strategy #4: Google Search Console (00:25:41)
47 episodes
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