Manage episode 292193818 series 2736749
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Scott Miller about his latest book, Marketing Mess to Brand Success!
If you’ve listened to the SIMPLE brand podcast enough then you know that most of the guests I bring on teach about marketing, leadership or other business functions and will tell you, “Here’s how I became successful. Here’s how you do it.” And those stories ARE great. And they ARE insightful.
But rarely will you find someone who’s vulnerable enough to say, “Well - I made some mistakes. Do NOT do what I did.”
And that’s why this week’s guest stands out among most other leadership thought leaders. It’s Scott Miller - back again with another of his “Mess to Success” books: Marketing Mess to Brand Success.
Scott’s the Executive VP of Thought Leadership with Franklin Covey. He’s the host of FranklinCovey's On Leadership With Scott Miller podcast. And he’s one of the few authors who’s on a mission to release leadership books filled with lessons on what NOT to do - including his latest book that releases today: Marketing Mess to Brand Success. It’s 30 different challenges he went through and that you need to overcome if you’re a marketing leader who wants your team to truly thrive.
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