Simplify Spotlight: Seth Godin on Meaningful Marketing


Manage episode 221231590 series 1492018
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Seth Godin’s new book, This Is Marketing, just hit stores on November 13th. In it, this grand master of marketing delves into finding your audience and doing good work, acknowledging that while marketing is certainly a force to be reckoned with, it doesn’t necessarily have to be an evil one.

To hear more about Seth’s perspective on marketing after more than 30 years in the biz, listen to this episode of Simplify Spotlight, where he and host Caitlin Schiller chat about what modern marketing really is in this day and age, what it can and can’t do, and how it has changed fundamentally since the Mad Men days.

If you like the sound of what Seth has to say — and you wouldn’t be alone in that; so does most of the Internet !— check out the full-length Simplify episode we recorded with Seth about a year ago?

For more info, including links to everything discussed in the episode, check out this link:
Try Blinkist for free for 14 days by going to and typing in the code marketing.
Let us know what you thought of this episode of Spotlight, or just come say hi on Twitter! Find Caitlin at @caitlinschiller, Ben at @bsto and Terence at @terence_mickey

That excellent music you heard is by Nico Guiang. You can find more of it on Soundcloud and Facebook.

We’ll be back with Season 5 in January! Until then, this is Simplify, checking out.

47 episodes available. A new episode about every 14 days averaging 32 mins duration .