If Then: Juul Heist

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On today’s show, hosts April Glaser and Will Oremus discuss news news that the french government has fined Google close to $57 million for violating the new European privacy laws that went into effect in 2018. This comes as news that the Federal Trade Commision here in the US is considering levying a record-breaking fine against Facebook for violations to their users privacy following the Cambridge Analytica mess. Corporate fines may well be a theme this year following the great clean up after the 2016 election went awry
And then we’re going to talk about Juul, the multibillion dollar e-cigarette company that is dominating the new industry. It’s been quite the year for Juul. Their offices were raided by the FDA. They at least provisionally agreed to stop selling certain fruity flavors of tobacco clearly popular with kids. They accepted a $12.8 billion dollar investment from Altria, the tobacco company that owns Marlboro. And most recently, announced, the vaping brand launched a new $10 million national TV marketing campaign.
To help make sense of the company that controls an estimated 70% of the e-cigarette market we’ll be joined by Nitasha Tiku, a senior writer for Wired.
Don’t Close My Tabs:
April: Bloomberg: Corporate America Is Getting Ready to Monetize Climate Change
Will: The Huffington Post: Jack Dorsey Has No Clue What He Wants
Podcast production by Max Jacobs
If Then plugs:
You can get updates about what’s coming up next by following us on Twitter @ifthenpod. You can follow Will @WillOremus and April @Aprilaser. If you have a question or comment, you can email us at ifthen@slate.com.
If Then is presented by Slate and Future Tense, a collaboration among Arizona State University, New America, and Slate. Future Tense explores the ways emerging technologies affect society, policy, and culture. To read more, follow us on Twitter and sign up for our weekly newsletter.
Listen to If Then via Apple Podcasts, Overcast, Spotify, Stitcher, or Google Play.
This episode is brought to you by Slack, the collaboration hub for work. Learn more at Slack.com.

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