Working at MoMA: How Does a Museum Store Marketer Do Her Job?


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On the last episode of Working at MoMA we are, quite appropriately, exiting through the gift shop. Though, in MoMA’s case the term gift shop might be a little misleading.
Jordan talks to Maggie Berry, the associate director of retail marketing for the MoMA Design Store. As you’ll hear, the Design Store goes beyond your typical mugs and T shirt souvenir shopping. The store is dedicated to beautifully and cleverly designed items that range from a remarkably quiet shower cap to a brilliantly company piano. Each item has been carefully selected or created by the museum itself in collaboration with some of your favorite artists.
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Podcast production by Jessamine Molli.

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