Episode 88 – Want more customers? Improve website navigation

Small Biz Life

Most of the business owners I have met start thinking about their website in the wrong terms. They worry about how modern or "beautiful" their website looks.

However, this is the wrong thing. We start creating the site our first concern should be how our visitors can find the content, product, or service they are looking for and then focus on how it looks?

Build your website for the audience you want to attract.

I do believe that the style of a website is important. I have left sites that look hideous. However, I mean hideous, not less the perfect or because it looks old.

The most common reason I leave websites is that I cannot find what I am looking for or it is not usable. As soon as I am confused and annoyed, I bounce.

It is not too late for your site

You do alone if you want your site or be modern and pretty. I far too often do not think about what the user will experience will be on my site. Check out the episode below and learn about the navigation of your site. Start getting considered with the user experience.It will level your site from average to great.

It will level your site from average to great.

Listen to the show on iTunes, Stitcher, YouTube, Google Play Music, iHeart Radio, or with the player below.

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Keyword planner https://adwords.google.com/home/tools/keyword-planner/

Internal links best practices https://www.orbitmedia.com/blog/internal-linking/

External links best practices https://moz.com/learn/seo/external-link

https://moz.com/learn/seo/internal-link

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