Do you really charge what you’re worth or do you undervalue yourSELF?

Small Biz Matters

Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it. with Alexi Boyd, broadcaster, advocate and small business owner. Date: 3 March 2020

One of the greatest challenges when starting a business, or indeed all stages of growing a business is knowing what to charge.

Goods are easier to price - you compare your service and quality standards with that of your competition, test the market and off you go - but services can be tricky. Even industries where there are clear standards based on experience, qualifications and work, valuing yourself within that range isn’t always clear cut.

Do you aim for the middle of the pack? Do you start cheaper and then gradually increase your price or is it sometimes a race for the bottom?

In particular there’s 50% of us which probably undervalue ourselves and that’s females - particularly in the services industry. In celebration of International Women’s Day an expert in growth strategy joins us. Dr Abbie Grace is here to share some strategies you can implement to see your own value and then pitch to exactly the right type of client what you’re worth.

Welcome to the show Abbie.

Topics we’ll be covering:

• What’s your background and why are you so passionate about supporting small business?
• There are three steps to charging what you’re worth: Choosing the right niche, packaging the services you sell and then set your fees
• How does identity play into what kind of fees you charge, and even the kind of business you have?
• You have to present your services so you sell on the value of the outcome created NOT on the time it takes you to deliver.
• You set your fees based on the intersection of how much your client values the outcome, the value created AND how much they can afford.
  • The psychology and the conversation
  • Distancing yourself

To find out more go to her website: www.oneextrazero.com