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SBB12: How PR can help your Small Business stand out from the crowd with Annette Densham
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Think PR is just for big business? Well guess again. This week's guest explains how even the little guys can get big media coverage and how storytelling is something we’re doing everyday.
You might think PR is all Margaritas and big sunglasses but even the small business owner can get media coverage if they know where to start.
Joining us today is Annette Densham. A weaver of words, engaging story teller, hoarder of knowledge, larrikin, mum, wife and lover of musicals… Annette is now working closely with entrepreneurs and innovators on raising their profile by tapping into the power of PR and social media.
What you’ll learn:
00:00 What is PR?
07:26 Where can small business owners start
10:00 Steps to creating helpful content
12:00 Pitch the story
14:00 Why you should use your voice when writing
17:00 How PR can help nurture relationships with your customers
23:00 Why you need to be persistent
25:24 What is Newsjacking and how to go about it
29:03 Great headlines make all the difference
Download the PDF Transcription
Key Takeaways:
Public Relations really is about your relationship with the public and getting what you do out there so that people are curious and want to learn more
Know your customer,what they like to read and on which platform
Create content by starting first with your customers top problems and develop helpful pieces that address those issues
When trying to spread the word with journalists pitch the story and start with the most important pieces
Make sure you tailor the headline and the angle to match the style of the reader and the publication
Be consistent, persistent and resistant - PR takes time
Resources Mentioned:
Publicity Genie
Canva for images
HARO for connecting with journalists looking for stories
The post SBB12: How PR can help your Small Business stand out from the crowd with Annette Densham appeared first on Small Business Blitz.
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