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Triple Your Leads At Your Next Trade Show
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In this episode Ted and Brad discuss the best practices to implement in your up coming trade show. By putting these practices into place with our clients we have seen them triple their leads and close more business!
Talking points for the podcast:
1) Be strategic when reserving your booth – where is it – who is around you
2) Preparation – generally preparation needs to be at least 60 days before the show starts – ordering supplies – checking displays – scheduling of staff – recon of other competitive contractors at the show, is your website supporting the show – photos for the booth
3) Booth layout – make it inviting – organization
4) How are you going to get peoples names, phone numbers, emails? Give-a-way – low cost high received value – show special for services –
5) How are you going to follow up? – Who gets a phone call? Who gets an email? Who gets on your newsletter list?
6) Make sure you have time to walk around the show to get ideas, meet other vendors, figure out what booth you want for the next year
7) Do not do a show unless you are willing to do the show at least 3 years in a row. The same people do come back and if they see you each year the chances of them hiring you will improve each year.
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