#52 How Your 'Thank You' Email Can Boost Donations

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By Cindy May. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Often the “thank you” message after a donation is received is seen as the end of a transaction. You reach out to current supporters or attract the attention of new ones, they give to your organization and you thank them. It’s the polite thing to do. But that approach, treats your organization’s acknowledgement of a donation as the end of the conversation, when actually it’s just the beginning - or continuation - of a beautiful friendship.

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