Manage episode 242670396 series 2439336
Often the “thank you” message after a donation is received is seen as the end of a transaction. You reach out to current supporters or attract the attention of new ones, they give to your organization and you thank them. It’s the polite thing to do. But that approach, treats your organization’s acknowledgement of a donation as the end of the conversation, when actually it’s just the beginning - or continuation - of a beautiful friendship.