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SPM #546: How Hickory Station Boosted Sales by 20% with Text Marketing – Secrets from 24 Years in the Pizza Business!

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Manage episode 438374656 series 2394708
Content provided by Smart Pizza Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smart Pizza Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jamie McMahon, owner of Hickory Station Pizzeria, shares his experience in the pizza business and how he has adapted to modern marketing strategies. He discusses the shift from traditional marketing methods to text marketing and the success he has seen in increasing sales.

Get on Slice: http://slicelife.com/smartpizza Work this us: https://smartpizzamarketing.com/pro Buy and Ooni Oven: https://smartpizzamarketing.com/ooni Buy a Baking Steel: https://smartpizzamarketing.com/bakingsteel

Chapters

00:00 Introduction and Background

02:11 Implementing Modern Marketing Strategies

05:22 The Nightmare of Sending 12,000 Text Invitations

06:09 The Success of Text Marketing

09:19 The Value of Text Messages and Email Marketing

11:55 Utilizing Customer Data for Effective Email Marketing

14:26 The Importance of In-House Delivery Drivers

15:26 The Shift Towards In-House Delivery

15:38 The Benefits of In-House Delivery Drivers

17:20 Managing Delivery Drivers and Finding Balance

18:09 The Power of Text Marketing

19:26 The Impact of Online Ordering

21:10 The Value of a Rewards Program

  continue reading

577 episodes

Artwork
iconShare
 
Manage episode 438374656 series 2394708
Content provided by Smart Pizza Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smart Pizza Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jamie McMahon, owner of Hickory Station Pizzeria, shares his experience in the pizza business and how he has adapted to modern marketing strategies. He discusses the shift from traditional marketing methods to text marketing and the success he has seen in increasing sales.

Get on Slice: http://slicelife.com/smartpizza Work this us: https://smartpizzamarketing.com/pro Buy and Ooni Oven: https://smartpizzamarketing.com/ooni Buy a Baking Steel: https://smartpizzamarketing.com/bakingsteel

Chapters

00:00 Introduction and Background

02:11 Implementing Modern Marketing Strategies

05:22 The Nightmare of Sending 12,000 Text Invitations

06:09 The Success of Text Marketing

09:19 The Value of Text Messages and Email Marketing

11:55 Utilizing Customer Data for Effective Email Marketing

14:26 The Importance of In-House Delivery Drivers

15:26 The Shift Towards In-House Delivery

15:38 The Benefits of In-House Delivery Drivers

17:20 Managing Delivery Drivers and Finding Balance

18:09 The Power of Text Marketing

19:26 The Impact of Online Ordering

21:10 The Value of a Rewards Program

  continue reading

577 episodes

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