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Word of mouth is analysed by Marketing expert Assoc. Prof. Bodo Lang

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Manage episode 331161962 series 3356536
Content provided by RNZ. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RNZ or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketing expert Assoc. Prof. Bodo Lang explains what word of mouth is, why it works, and how much it can be trusted. And he reveals that whether it's online or face to face really matters.
  continue reading

134 episodes

Artwork
iconShare
 
Manage episode 331161962 series 3356536
Content provided by RNZ. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RNZ or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketing expert Assoc. Prof. Bodo Lang explains what word of mouth is, why it works, and how much it can be trusted. And he reveals that whether it's online or face to face really matters.
  continue reading

134 episodes

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