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#104 - Oliver Kenyon on conversion rates, building landing pages, funnels and websites

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Manage episode 283032350 series 2660013
Content provided by Smarter Destiny Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Destiny Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Oliver Kenyon is an UK fully qualified chef turned entrepreneur, who has managed to establish and scale several online companies. Oliver co-founded Landing Page Guy, a design and development company dedicated to maximizing their client’s online return by supplying landing pages that bring proven results. Today we welcome Oliver back to the show, where he shares all his best tips and tricks for building a successful brand with the help of a high-converting landing page. If you want to find out more about Oliver’s story and how to create amazing landing pages, you can listen to Episode 45.

  • Bullet points
  • 00:50 - Intro
  • 03:54 - Doing money quickly vs building a stable business
  • 06:48 - Building a community
  • 07:30 - Focus on no-shady tactics
  • 09:18 - The landing page: moving the needle
  • 0:24 - Pre and post purchase experience
  • 15:46 - The checkout
  • 20:47 - Getting clever with shipping costs
  • 22:14 - Tipping
  • 24:24 - The upsell: user experience
  • 29:38 - The upsell: community feel
  • 32:51 - What to include in your thank you page
  • 33:58 - Including inserts
  • 39:38 - The landing page
  • 43:10 - Bundle and multipacks
  • 47:00 - Subscriptions
  • 51:23 - Where to find out more
  continue reading

180 episodes

Artwork
iconShare
 
Manage episode 283032350 series 2660013
Content provided by Smarter Destiny Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Smarter Destiny Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Oliver Kenyon is an UK fully qualified chef turned entrepreneur, who has managed to establish and scale several online companies. Oliver co-founded Landing Page Guy, a design and development company dedicated to maximizing their client’s online return by supplying landing pages that bring proven results. Today we welcome Oliver back to the show, where he shares all his best tips and tricks for building a successful brand with the help of a high-converting landing page. If you want to find out more about Oliver’s story and how to create amazing landing pages, you can listen to Episode 45.

  • Bullet points
  • 00:50 - Intro
  • 03:54 - Doing money quickly vs building a stable business
  • 06:48 - Building a community
  • 07:30 - Focus on no-shady tactics
  • 09:18 - The landing page: moving the needle
  • 0:24 - Pre and post purchase experience
  • 15:46 - The checkout
  • 20:47 - Getting clever with shipping costs
  • 22:14 - Tipping
  • 24:24 - The upsell: user experience
  • 29:38 - The upsell: community feel
  • 32:51 - What to include in your thank you page
  • 33:58 - Including inserts
  • 39:38 - The landing page
  • 43:10 - Bundle and multipacks
  • 47:00 - Subscriptions
  • 51:23 - Where to find out more
  continue reading

180 episodes

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