Ep 18 Viral Series: MTV producer Shane Nickerson

Smartest Person in the Room

This is the second episode in the VIRAL series of Smartest Person in the Room.

My conversation is with actor and producer Shane Nickerson, who knows more than a little something about VIRAL content, as he’s spent years creating it through tv shows for MTV, CMT, and Nickelodeon.

Shane is co-president of the production company Super Jacket with Rob Dyrdek, and together they're responsible for shows like Rob & Big, Fantasy Factory, The Dude Perfect Show, Jagger Eaton's Mega Life, and Crashletes.

Today we delve into the show Shane helped create with Rob Dyrdek: Ridiculousness, which features remarkable short clips culled from the vast sea of the internet. Ridiculousness is so popular that it was responsible for roughly 23% of MTV’s total programming last year.

Shane has some really thoughtful insights about internet culture and viral content, but he tells a story at the end of this episode I didn't see coming. He shares a personal story of something going terribly viral in his own life, something that had the potential to wreck his marriage and his career. He fought back against this viral thing and WON. My mouth was hanging open as we recorded.

Complete show notes here.

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