What is Conversion Optimisation? with Paul Boag

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Manage episode 256879439 series 2566891
By Drew McLellan and Smashing Magazine. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
We're talking about the user experience around converting site visitors into customers. Can our selling techniques leave customers feeling cheated? And how can that be avoided? Drew McLellan talks to conversion optimisation specialist Paul Boag to find out.

12 episodes