73: interview with Bart Caylor – inbound marketing gains traction in schools

SMC: School Marketing and Communications

Brad interviews Bart Caylor, President of Caylor Solutions, an education marketing and branding firm in Indianapolis, Indiana. Bart shares his thoughts on the value of content marketing to schools and then ‘walks through’ the five main components of content marketing: content, email nurturing, workflows, business intelligence, and tracking and reporting. He also discusses the hurdles schools may need to overcome and how he implemented inbound marketing at Wesleyan University. Bart concludes by suggesting resources that can assist in learning and understanding more about inbound marketing.

Episode links:

Caylor Solutions

http://www.caylor-solutions.com/

Indiana Wesleyan University

https://www.indwes.edu/

Inbound marketing for schools: Edu trends part 3

http://www.caylor-solutions.com/inbound-marketing-schools-edu-trends-part-3/

Youtility – Jay Baer

http://www.youtilitybook.com/