167: TikTok – what school marketers need to know


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By Brad Entwistle. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, Charlie, Rita and Jose talk about Facebook’s decision to hide ‘likes’ and the science and reasoning behind it. In the Deep Dive segment, the hosts discuss TikTok and what school marketers need to know about this growing platform. The Question of the Week focuses on the difference between search volume and search traffic. In the Rants and Raves segment, the hosts discuss the recent battle between Vegemite and Marmite.

Episode links:

Facebook says it is testing removing the number of likes on posts so the platform doesn't 'feel like a competition' https://www.businessinsider.com.au/facebook-likes-remove-competition-2019-9

Headspace survey reveals social media the driving factor that leads to poor mental health in our children https://www.thecourier.com.au/story/6426309/social-media-leading-to-more-mental-ill-health-in-our-kids-headspace/

The science behind hiding likes on Facebook https://www.adnews.com.au/news/the-science-behind-hiding-likes-on-facebook#V8dttSsKKVe6VoOj.99

Mental Health Month shines light on student wellbeing https://www.theeducatoronline.com/k12/news/mental-health-month-shines-light-on-student-wellbeing/267114

Irreverent video-sharing app TikTok is quietly ramping up in Australia https://www.adnews.com.au/news/irreverent-video-sharing-app-tiktok-is-quietly-ramping-up-in-australia#RAiQXjp2p3CGeljY.99

What’s making TikTok tick? https://wearesocial.com/au/blog/2019/06/whats-making-tiktok-tick

TikTok revenue and usage Statistics (2019) https://www.businessofapps.com/data/tik-tok-statistics/

Is TikTok safe for kids? https://thecybersafetylady.com.au/2019/02/is-tiktok-safe-for-kids/

The battle between Vegemite and Marmite thickens https://www.adnews.com.au/news/the-battle-between-vegemite-and-marmite-thickens#b3Jk2ifykkmstT1S.99

169 episodes