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Manage episode 264510787 series 2709480
Oura – it’s like Patagonia, but for your finger. Especially in the Nordics, all the business people wear these ring-shaped miniature computers night and day, optimizing everything from eating, sleeping, and training to working.
But how did the Finnish brand make it in the hard, hard hardware industry? How did Oura engineers use real-life user stories to develop the product? Is knowing your optimal bedtime the most meaningful life lesson you can learn? And WHERE does the self-monitoring trend go in the future? Will we know so much about our bodies that we’ll become neurotic, not healthy? What's up next for Oura? Let Co-Founder, President and Chief Innovation Officer Petteri Lahtela of Oura tell you.
Episode created in collaboration with Futucast.