MasterClass CEO David Rogier on how the education phenomena was built from zero to one (and beyond)


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Learning in 2020? Lifelong. Also, good business. MasterClass is on a profitable mission to democratize access to knowledge – and ensure that you learn from simply the best.

CEO and Co-Founder David Rogier unpacks MasterClass’s admirable success story. How did they lure Serena Williams, Justin Hoffman, and James Patterson as their first teacher with no guarantee of success? What’s the ⅓, ⅓, ⅓ formula that MasterClass follows to create content that’s inspirational and evergreen, but not just empty hype? Will deepfake be a part education in the future?

And how and why is MasterClass all over your social media feed? What’s David’s controversial advice about using Facebook and Instagram for user acquisition for early-stage startups?

This season is created in collaboration with Futucast. Interviews by Isak Rautio and William von der Pahlen.

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8 episodes