The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Content provided by Tuck Ross and Jess Jensen, Tuck Ross, and Jess Jensen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tuck Ross and Jess Jensen, Tuck Ross, and Jess Jensen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to Social Currency
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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033 | THE GLOBAL INFLUENCER MARKETING 2019 REPORT BY EMARKETER: OUR POV
Manage episode 230892913 series 2371657
Content provided by Tuck Ross and Jess Jensen, Tuck Ross, and Jess Jensen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tuck Ross and Jess Jensen, Tuck Ross, and Jess Jensen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We love eMarketer’s in-depth reports on all things digital marketing. In this episode, we discuss the highlights from this 18 page report on the podcast. Big thanks to Debra Aho Williamson for including Jess in the interviews and research.
Instagram is hitting it out of the park across so many vectors. Influencers is yet another one. According to eMarketer’s research, the fleeting nature of Instagram stories combined with the ability to include outbound links is hugely attractive for both brands and influencers. If your influencer program is not leveraging both the Instagram Feed and Stories platforms, it should.
The rise of “tiering” of influencers has also caught our attention. With celebrity influencers losing credibility with audiences and inflating their follower counts, many brands are turning to microinfluencers and nanoinfluencers. Are you a nanoinfluencer? Find out in the podcast!
Budgets are growing, both in whole number spend and as a percentage of the overall marketing mix. 31% of marketers say that they are increasing focus on influencer marketing. Here's a quote from the report:
"At Qualcomm, it’s still a very small percentage of the overall marketing and PR budget,” said Jessica Jensen, the company’s global director of digital marketing and strategy. “But because there is enough interest in it, and an awareness that it’s not going to go away, there will likely be additional budget."
So much more in this in-depth global report on all things influencers. Listen to episode #33 to get our POV.
----
Links we reference in the show are below:
Intro to report and link to buy:
https://www.emarketer.com/content/global-influencer-marketing-2019
eMarketer’s Podcast with highlights from the report: https://www.emarketer.com/content/podcast-influencer-marketing-stories-fraud-and-microinfluencers
----
Get everything Social Currency Show:
Find us here:
Listen here:
Post love with this hashtag: #socialcurrencyshow
46 episodes
Share
Manage episode 230892913 series 2371657
Content provided by Tuck Ross and Jess Jensen, Tuck Ross, and Jess Jensen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tuck Ross and Jess Jensen, Tuck Ross, and Jess Jensen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We love eMarketer’s in-depth reports on all things digital marketing. In this episode, we discuss the highlights from this 18 page report on the podcast. Big thanks to Debra Aho Williamson for including Jess in the interviews and research.
Instagram is hitting it out of the park across so many vectors. Influencers is yet another one. According to eMarketer’s research, the fleeting nature of Instagram stories combined with the ability to include outbound links is hugely attractive for both brands and influencers. If your influencer program is not leveraging both the Instagram Feed and Stories platforms, it should.
The rise of “tiering” of influencers has also caught our attention. With celebrity influencers losing credibility with audiences and inflating their follower counts, many brands are turning to microinfluencers and nanoinfluencers. Are you a nanoinfluencer? Find out in the podcast!
Budgets are growing, both in whole number spend and as a percentage of the overall marketing mix. 31% of marketers say that they are increasing focus on influencer marketing. Here's a quote from the report:
"At Qualcomm, it’s still a very small percentage of the overall marketing and PR budget,” said Jessica Jensen, the company’s global director of digital marketing and strategy. “But because there is enough interest in it, and an awareness that it’s not going to go away, there will likely be additional budget."
So much more in this in-depth global report on all things influencers. Listen to episode #33 to get our POV.
----
Links we reference in the show are below:
Intro to report and link to buy:
https://www.emarketer.com/content/global-influencer-marketing-2019
eMarketer’s Podcast with highlights from the report: https://www.emarketer.com/content/podcast-influencer-marketing-stories-fraud-and-microinfluencers
----
Get everything Social Currency Show:
Find us here:
Listen here:
Post love with this hashtag: #socialcurrencyshow
46 episodes
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Similar to Social Currency
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
…
continue reading
Each weekday, Marketplace’s Kai Ryssdal and Kimberly Adams make today make sense. Along with our supersmart listeners, we break down happenings in tech, the economy and culture. Every Tuesday we bring on a guest to dive deeper into one important topic. Because none of us is as smart as all of us.
…
continue reading
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