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Data-driven Campaigning with Polling and Focus Groups in American Elections, with Zac McCrary

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Manage episode 345646268 series 1401914
Content provided by Michael Bossetta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Bossetta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Zac McCrary, Partner at Impact Research and host of the Pro Politics podcast, shares his insights on how American campaigns leverage polling and focus groups to craft a winning message. We discuss the upcoming 2022 US midterm elections, the (still) dominant role of television in political advertising, how social media fits into the picture, and how smart phones have changed polling into a multimodal endeavor.

  continue reading

173 episodes

Artwork
iconShare
 
Manage episode 345646268 series 1401914
Content provided by Michael Bossetta. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Bossetta or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Zac McCrary, Partner at Impact Research and host of the Pro Politics podcast, shares his insights on how American campaigns leverage polling and focus groups to craft a winning message. We discuss the upcoming 2022 US midterm elections, the (still) dominant role of television in political advertising, how social media fits into the picture, and how smart phones have changed polling into a multimodal endeavor.

  continue reading

173 episodes

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