69: The Silent Rise of LinkedIn To 500M Members: What Marketers Need To Know For 2018 - The Science of Social Media
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What if we told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands?
While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.
The reason for this sudden growth?
LinkedIn is no longer known only for their résumé and job searching capabilities. It's evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms.
In episode #69 of The Science of Social Media, we explore the many features that make LinkedIn such a powerful platform for brands and what marketers need to know going into 2018.
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- Brian & Hailley
About the Show:
The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 12,000+ listeners each week and rock your social media channels as a result!
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