A Strategy for Global Sales and Marketing Team Alignment - Social Business Engine: The enterprise podcast on social media, content marketing, social selling and employee advocacy.

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Jorge Solorio is the Industrial Americas Business Manager at Lubrizol Advanced Materials where he is responsible for marketing and sales for their Corzan product line. On this episode, Jorge explains how he led a strategic initiative to launch an online destination centered on one dedicated product within a large company. He also discusses how he is achieving alignment between sales and marketing with the results to prove it.

Lubrizol is a large chemical company that started in 1928. Corzan is their chlorinated polyvinyl chloride or CPVC product. Jorge said it's similar to the PVC you'd buy from a home-improvement retailer, only it's post-chlorinated and can be used with higher temperatures. Listen to this episode to discover how Jorge launched a dedicated website for Corzan and hear about the results they're enjoying.

View the show notes page: http://www.socialbusinessengine.com/podcasts/global-sales-marketing-team-alignment-strategy

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