How Cleveland Indians Fire Up Their Fans with Social - Social Pros Podcast

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Joel Hammond, Assistant Director of Communications and Head of Social Media for the Cleveland Indians, joins the Social Pros Podcast to discuss how a lean team can shine the spotlight on their fans across multiple channels with minimal paid boosts.

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In This Episode

  • Why running a successful lean social team means being structured but flexible
  • How a spotlight on the business leads to opportunities for the social team to show off their skills
  • Why relying on paid social means there is a weakness in your strategy
  • How sharing fan content leads to peer buy-in for your content
  • Why being spread across multiple social channels means having a unique set of content for each platform


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