Marketing Cyber Security Software through Account Based Marketing - Social Business Engine: The enterprise podcast on social media, content marketing, social selling and employee advocacy.

Manage episode 189724690 series 109584
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Mike Volpe is the Chief Marketing Officer at Cybereason. I’ve had the privilege of knowing Mike for about ten years, and I consider him to be one of the brightest marketing minds. He combines inbound content, SEO, video, podcast and traditional marketing with account based marketing strategies to support the sales efforts at his current company, Cybereason.

Mike is a very hands-on marketing executive. As a member of the founding team and CMO at HubSpot, he drove their growth from zero to 1,000 employees and 15,000 plus customers, as well as a successful IPO. Mike is also an angel investor, advisor, or board member at more than 25 companies, primarily software startups in Boston. On this episode, we discuss how Cybereason's marketing and sales teams work together leveraging an integrated approach. We even talk a little bit about some offline marketing tactics that you don’t hear a lot about in today’s digital marketing landscape.

View the show notes:

990 episodes available. A new episode about every 18 hours .