3.Jumping Into Social Media. An Approach to Strategy #OOTSE


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This episode is part of a 3 segment program on: An Overivew Of the Social Environment ( #OOTSE also see blog for details) As a business owner and/or corporation, you realize that social media is an attractive option to build relationships with potential customers and potentially build your brand. However you are unsure where to start. What is the roadmap to ensure that you build your social media capability on a solid strategy? What are the pitfalls? What are the key items you should think about before jumping in? Guest Bios Sean Moffitt, Engagement Council MaRs DD, President & Chief Evangelist WildFire Strategy & Communications SEAN MOFFITT is author of the 2011 award-winning book – Wikibrands – Reinventing Your Company in a Customer-Driven Marketplace , Managing Director or the Wikibrands customer engagement consultancy, a leading new media, social influence, word of mouth and customer engagement firm based out of Toronto, Canada. David Bradfield, Director, Marketing & Social Strategy David Bradfield leads Social Strategy at SapientNitro, an integrated marketing & customer experience agency. He is based in Toronto, but drives service integration across the central (Detroit, Chicago, Minneapolis) and west regions (San Francisco, Los Angeles). He specializes in digital communication strategy & social business consulting, helping orgs plan and manage reputation across multiple channels. #OOTSE for other shows

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