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A Mathematical Model to Pick the Right Marketing Tactics
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Gabriel Weinberg, CEO & Founder of DuckDuckGo, joins the Social Pros Podcast this week to discuss the 19 ways your startup can get traction with your marketing, outlined in his co-authored book “Traction.”
Special thanks to our sponsors:
- Salesforce Marketing Cloud (The Business Leader’s Guide to Becoming a Social Business: http://www.convinceandconvert.com/20)
- Formstack (Using Web Forms to Build a Killer Content Marketing Strategy: http://www.convinceandconvert.com/11)
- Affinio (Psychographic insights + segmentation for digital strategists: http://convinceandconvert.com/9)
- Cision (2015 Global Social Journalism Study: http://convinceandconvert.com/24)
- Sprout Social (Social Media Management Software: http://www.convinceandconvert.com/23)
In This Episode
- Wearing many hats (and visors)
- “Marketer’s fallacy” and overcoming biases to be more effective in your business
- 19 ways to achieve traction in marketing, developed through a massive amount of interviews with successful businesses
- Using a logic problem to narrow down from the 19 to your top 3
- The informed consent line that should be drawn when it comes to online privacy
- Scalable traction for big businesses
Resources
- Gabriel Weinberg’s website
- “Traction,” Gabriel’s book he co-authored with Justin Mares
- DuckDuckGo, where Gabriel is CEO & Founder
- DuckDuckHack, Gabriel’s latest project providing instant search answers to developers
197 episodes
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