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How Sexy Hair Blends Instagram and E-Commerce
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Glenda Vaquerano, Public Relations & Social Media Manager for Sexy Hair Concepts, joins the Social Pros Podcast to discuss the social evolution of her brand from a direct sales mentality to education and inspiration for all.
Special thanks to our sponsors:
Salesforce Marketing Cloud (#Winning at Social, 4 Steps to Enhance Your Social Media Strategy: http://www.convinceandconvert.com/27)
Formstack (Using Web Forms to Build a Killer Content Marketing Strategy: http://www.convinceandconvert.com/31)
Affinio (Psychographic insights + segmentation for digital strategists: http://convinceandconvert.com/9)
Cision (List e-Book, 5 Social Audiences Brands Can’t Afford to Ignore: http://convinceandconvert.com/45)
Sprout Social (The Power of Your People, Employee Advocacy on Social: http://www.convinceandconvert.com/28)
In This Episode
- How making content digestible for everybody can lead to an increase in B2B sales
- Why corporate social media does not equal selling to your customers
- How staffing professionals with no B2B social experience can lead to a more approachable brand
- Why improperly vetted hashtags create irrelevant impressions
Resources
- Glenda Vaquerano on Twitter: @GlendaVee
- Sexy Hair Concepts on Facebook, Twitter, Instagram, Pinterest, YouTube
- #bighairisbetter and like-to-buy campaigns
- Social Fresh Conference
- Maipurated
- Jay’s Hockey 2.0 Spotify playlist
Visit SocialPros.com for more insights from your favorite social media marketers.
197 episodes
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